Real Numbers connects to your Shopify store and tells you the truth: which customers are coming back, which ones are slipping, and what to do about it — every day, every week, every month.
$4,200 in revenue (+8% vs prior Tuesday). 12 new customers, 2 customers crossed into super fan status. But 14 first-time buyers slipped past day 30 today — that's the lever.
Most brands track sales. The brands that compound track who's coming back. The difference shows up around year three — when one is still spending to acquire customers it already had, and the other is reaping the loyalty it earned.
"Our revenue chart looked fine. We were losing customers faster than we were keeping them. Nobody on the dashboard told us that."
— Founder, a mid-size DTC brand we now work with
A good acquisition month covers a bad retention month. The math catches up — usually right around when CAC starts climbing.
Shopify's exports don't tell you 1OC→2OC conversion. They don't show super fan velocity. They don't compare cohorts month-over-month.
Is it a creative problem? A CX problem? A data problem? Most analytics tools end with a chart. We end with a name.
Real Numbers installs as a custom Shopify app — about 60 seconds, no engineering required on your end. We pull every order back to the beginning of your store, then deliver three reports tuned to three time horizons.
A 60-second read on whether yesterday won. Did we win, or didn't we? What's the one play for today? Delivered to your inbox at 7 AM.
Pattern detection across all three pillars — Acquisition, Retention, Expansion. The big play for the week, with diagnosis. Delivered Monday mornings.
The strategic question that matters this month. Cohort retention matrix. LTV by tier. Super fan conversion velocity. Where to invest next.
New customer counts, CAC trends, MER, channel mix, creative fatigue detection. We tell you when paid social is cooling before it shows up in revenue.
1OC→2OC conversion, super fan velocity, cohort retention matrices, the customer ladder. The signature view: how many customers sit at each rung, and which way they're moving.
Super fan revenue share, LTV by tier, at-risk customers. The math on whether retention investment is paying off — and where the next dollar should go.
We started Real Numbers because every brand we worked with already had four dashboards — and still didn't know what to do on Monday morning. So we built the one that ends with a decision, not a chart.
Real Numbers is for DTC brands past the launch phase — somewhere between their first $1M and their first $50M — who've outgrown Shopify's built-in reporting and want to understand their retention math honestly.
You don't have a head of analytics. You need to walk in Monday morning and know what matters. We replace 30 minutes of dashboard scanning with a 60-second read.
You have the data but no time to build cohort views from scratch. Real Numbers does that work for you, and tells you when the picture changes.
You manage multiple brands and need a shared language for retention health. Real Numbers gives you the same scorecard for every client.
Request access — we're onboarding a small group of brands directly so we can hand-hold the first install and walk you through what we find.